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Zone X

Zone X Latest Products

Explore an array of premium vaping products meticulously curated by Zone X, a renowned name in the industry. With a commitment to innovation and quality, Zone X offers a diverse range of devices and accessories tailored to elevate your vaping journey.

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zonex nicotine pouches in full view
Released: Aug 2021
Zone X Nicotine Pouches
Brand Key Statistics
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Zone X: A Tobacco-Free Nicotine Pouch Line by Skruf (Imperial Tobacco Group)

Zone X launched in August 2021 as a modern, all-white nicotine pouch brand created by Skruf Snus AB, which is owned by Imperial Tobacco (Imperial Brands). Rather than operating as a separate entity, Zone X functions within Skruf’s corporate framework, using their established Swedish manufacturing infrastructure. Skruf managed over two years of R&D—running 100 recipe trials and blind consumer tests—to ensure strong flavor, nicotine delivery, and polished presentation.

Zone X benefits from full vertical integration: production in Skruf’s ISO-standard Sweden facility, alongside internal R&D and compliance under EU regulations. The brand is strategically marketed as a tobacco-free alternative in premium convenience and vape channels across Europe, leveraging Skruf/Imperial’s distribution services. It exemplifies a well-resourced product launch that combines flagship branding with the operational scale of a major tobacco manufacturer—all under Skruf’s corporate structure. 

  • Flagship line under Skruf Snus AB (owned by Imperial Tobacco)
  • Extensive development: 100+ recipe trials with consumer-blind testing over 2 years
  • Vertically integrated: Made in Skruf's Swedish, ISO-certified facility
  • EU-wide distribution: Sold via Imperial’s retail and vape distribution networks

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Released: Aug 2021
zonex nicotine pouches in full viewZone X Nicotine Pouches

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